A Step-by-Step Guide to Keyword Research
Content Marketing, SEO, Content Strategy
Keywords are key, especially for search engine optimization (SEO) and content marketing. It is an age-old approach to finding low-competition, high search volume keywords. Your target audience is always searching the web for your type of business, service or product and it is your job to ensure that they find you.
Most businesses struggle with picking the right keywords for their online promotions, be it a blog article, website content, social media advertising, business listing, etc.
Luckily there are a lot of free tools out there like Google Keyword Planner, Moz’s Keyword Explorer that makes keyword research less difficult and almost very easy. Knowing how to conduct a keyword research and which tools to employ is an essential set of skills that all copywriters, digital marketers and even business owners need to have.
Here’s a step-by-step guide to help you optimize your site and drive the traffic to your online store.
Draw out your tool box
The right set of marketing automation tools will save you time and stress. There are a lot of valuable tools out here; Google AdWords Keyword Planner Tool, Moz Keyword Explorer, Google Trends, etc. Some tools are niche specific e.g. There are some special YouTube keyword tools. Make sure you pick the right tool for your task and understand how to use the tool optimally.
Brainstorm on Relevant Topics
The keywords you use should reflect the topics that interest your audience and be relevant to your business. To get started, brainstorm topics that are important to the products or services your business offers and topics that matter the most to your target market, and create keywords based on these topics.
Checkout your Competitors
Looking at what competitors are doing can offer useful insight for keyword research because you can the rankings and popular keywords. This can give you a head start to know what your target audience values, and which keywords are mostly used to search for your business type.
Get Specific and Narrow It Down
Once you’ve found your keywords, it’s important to get specific and narrow down your terms. Broad keyword terms can be a hindrance and put you in direct competition with big companies. Small businesses gain more value by using specific keywords. For example, instead of using the keyword “dressess,” you can opt for a keyword phrase that is more specific, such as “prom dresses” or “high school prom dresses.”
Evaluate Keyword Difficulty
After a relatively hectic keyword research process, you are likely to be confronted with a long list of keywords that need to be prioritized. You can gauge keyword difficulty by assessing the content quality of the page. Use Google Search to check the content for the top results. Identify missed opportunities you can take advantage of and outrank your competitors, for example ineffective use of keywords in the body of the content or too many outbound links.
In addition to creating captivating content, your content marketing strategy can be more effective and when combined with sufficient keyword research by following the steps above.